Visit California, a nonprofit organization dedicated to promoting California on behalf of the state’s tourism industry, recently announced that 251 million people traveled in California and total travel-related spending reached $117.5 billion last year, which supported over 1 million jobs and generated $9.3 billion in state and local tax revenue, a significant boost compared to 2013.

The announcement demonstrates the growing value of the tourism industry and why California must continue attracting visitors in an increasingly competitive global market in order to remain a top-of-mind travel destination.

“California’s powerful tourism economy is great news for all Californians,” said Visit California President and CEO Caroline Beteta. “This report shows that visitors who inject billions of dollars into our economy – in all corners of the state – lift businesses from every sector, create jobs and support local economies.”

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